Strategy development

Delivering business centric sustainability requires embedded and integrated sustainability. Our sustainable strategy development services help you to design an effective sustainability strategy that is built on existing values, goals and objectives. We develop clear business cases and long term strategies, that we translate into an actionable roadmap. In this way, sustainability turns into a key driver for financial and societal impact at your company.

Integration services

Integrating sustainability in your organization requires a solid and actionable program. Our ambition is to support you in the process of developing a competent sustainability roadmap, and guide you with structured program management. Building on your long-term objectives, we translate the roadmap into annual operational plans including concrete initiatives and must-win battles. Internal alignment with the operational business plans helps you to build further on shared goals.

Innovation services

Many companies are driving R&D and innovation from a technical perspective. Delivering sustainable innovation that creates stakeholder value, requires a different approach. Our innovation services are tailored to the needs of the individual company within a specific context. We help organizations to identify and meet the preconditions of sustainable innovation, such as engaging with the right stakeholders, mobilize winning teams, and securing a balanced innovation portfolio in order to build long-term business success.
GLOBE-US tool based on Business Model Canvas

How to align sustainability and business strategy

Based upon 18 years of international experience in sustainability strategy and implementation, Between-us developed a process tool to assist companies with the conception of sustainability as a key element of business strategy. The tool, called GLOBE-US, finds its basis in the Business Model Generation-approach of Osterwalder and Pigneur. GLOBE-US is comprised of 7 steps, starting with the original business model. Through the relevant material issues, the tool focuses on value creation and ultimately disruptive business model design.
Harvard professor Eccles on Integrated Reporting, governance & value creation

Converting your material issues into a business development tool

Banalities Flickr.jpg Integrated reporting has changed dramatically since Harvard professor Bob Eccles described the concept in the much touted 'One Report' in 2010. Four years experience on the road of Integrated Reporting has resulted in new insights based upon own practises, adapted guidelines and rulings. In his new book 'The Integrated Reporting Movement: Meaning, Momentum, Motives, and Materiality' Professor Eccles emphasizes the importance of a well balanced materiality matrix that not only covers relevant business risks, but that also can be used as a driver for innovation.
Between-us proudly joins the Advisory Board of INSEAD's Roundtables

INSEAD Sustainability Executive Roundtables

le louvre flickr 6893326896_89b60e39c0_k.jpg As of February 2015, Jan van der Kaaij, co-founder of Between-us has been invited to join the Advisory Board for INSEAD's Sustainability Executive Roundtables, which bring together industry experts, senior level executive alumni and academics. Since 2003 the Alumni Sustainability Roundtables are held to discuss the business impact of sustainable development at the INSEAD Fontainebleau Campus twice a year. The Roundtables are guided by an Advisory Board of senior alumni in collaboration with the INSEAD Social Innovation Centre.
Engaging with investors around most material topics

Why investors don't seem to get sustainability

stock exchange.jpg The recent CEO study by UN Global Compact and Accenture reported that, while 38 percent of CEOs believe they are able to accurately quantify the business value of their sustainability initiatives, just 7 percent of investors agree*. This striking gap demonstrates the shortcomings of many companies in effectively communicating ánd quantifiably measuring the business value and success of sustainability.
Baronielaan 126a
NL-4818 RD Breda
The Netherlands
+31 76 522 28 17
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