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How effective do consumers perceive your CSR strategy?

GfK & Between-us introduce the Social Responsibility Scan

Climate change, child labor, work circumstances or waste management. These are only a few social issues on which a brand can distinguish itself. In what area is your brand active? Do consumers define the same issues as you do? Or are there themes to be selected which might have a bigger impact on your brand? These are all questions which are answered in the Social Responsibility Scan.

Global market leader in panel-based consumer research GfK and veteran consulting company in the area of CSR Between-us have concentrated their strengths in the Social Responsibility Scan. This scan helps B-to-C brands to enhance the effectiveness of their CSR strategy. The purpose of the Social Responsibility Scan is:

To identify those aspects of sustainability that are important to your brand.
To gain insight in the current social responsibility performance.
To obtain scenarios for improvement.
More reliable basis for selection of relevant NGO’s to cooperate with.
Enhanced brand loyalty.

The result: concrete handles to focus on the right issues, with the right audience, in the right way. The final result is an improvement of the effectiveness of your CSR strategy and by that an improvement of your brand loyalty.

For more information on the Social Responsibility Scan please contact Jan van der Kaaij, managing partner van Between-us, via jan@between-us.nl or (0031) (0)76 522 28 17.

How effective do consumers perceive your CSR strategy?

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How effective do consumers perceive your CSR strategy?

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