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Social Housing corporations invest firmly in sustainabilitySector addresses sustainability with improvement potential for communication Rising energy prices cause housing costs to rise substantially. This also severely affects the social housing market, for rent and energy costs comprise a considerable part of the spendable budget of the inhabitant. In order to battle these rising energy costs a new Dutch program was initiated called Social Housing Corporations and Energy Saving.
Energy Knowledge Center Golden Green Award
Competition amongst social housing corporations is also being fueled. May 27th project development Gerbrandy in Middelburg, owned by Woonzorg Nederland, was awarded the Building Business Golden Green Award 2009. According to the jury the complex was built very sustainably which showed also in their lower Energy Performance coefficient, solar energy collectors and a special system for heating and cooling. Communication social housing corporation around sustainability inadequate
Over 2008 the Dutch housing corporation sector spent €222 million on energy saving methods. This significant investment is nonetheless hardly visible in the online communication of corporations about sustainability. This is one of the conclusions from a research performed by Between-us. Close to a quarter of de websites (24%) does not offer any sustainability related information at all and only 38% of the corporations informs their tenants by giving practical advice on how to save energy, such as the use of energy saving light bulbs and washing with a full drum.
For more information on how to effectively communicate your sustainability initiatives you can contact Josée van der Hoek by phone on +31 76 5 222 817 or by mail via Josee@between-us.nl.
Sources:
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Uitslag Woningcorporatie Web Monitor 2009De kwaliteit van de websites van Nederlandse woningcorporaties is gestegen, maar het onderscheidend vermogen ontbreekt nog en de kansen voor de... |
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