The Belgium office will be led by Ines Rothmann. Ines is a consultant with  experience in the Netherlands, Belgium, Germany, and Switzerland in the field of sustainable development, strategic management and marketing. “In comparison to other European countries, CSR in Belgium is still in its infancy stage”, tells Ines. “On the other hand more and more companies are integrating sustainability in their corporate strategy. When CSR is no longer seen as philanthropy, but as a tool that can improve the bottom-line – e.g. as a driver for efficiency and innovation – it will soon be adopted in corporate Belgium.” 

Social Responsibility Scan
Focal point for the new office is the introduction of the Social Responsibility Scan in Belgium. This product offers organizations that are oriented toward the consumer market concrete handles to focus on the relevant social themes for the right audience in the most effective way. The result is an improved effectiveness of the brand strategy. The Social Responsibility Scan is a strategic partnership of Between-us en GfK Panel Services, world market leader in sustainable consumer research.  

If you would like to get in touch with Ines on CSR advice or would like to learn more about the Social Responsibility Scan in Belgium, please contact her via ines@between-us.nl or +32 484900794