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Get Lean, Get Smart, and Emerge from the Downturn on TopAndrew Winston’s ‘Green Recovery’ Value creation out of sustainability takes place in four dimensions, which are issue management, reputation management,innovation and eco-efficiency. Because of the current economic conditions there is an increasing interest for the gains to be made through eco-efficiency. The recently released book Green Recovery can serve as a guide in this journey.
“Companies that shelve their green strategies until the economy improves will miss a huge opportunity to make their businesses stronger and more profitable.” That is the key message of author Andrew Winston, who also co-authored of Green to Gold. Going green is also about doing more with less. Viewed through this lens, green initiatives transform from costly luxuries to powerful recession-fighting, profit-making tools. This book shows how leaders — including Boeing, Disney, DuPont, Microsoft, Procter & Gamble, Toyota, and Wal-Mart — are ramping up efficiency, innovation, and employee motivation to save money quickly and preserve capital that can be reinvested for future growth.
Green Recovery offers a concise road map for using green initiatives to:
When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.
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